Social work Relationship skills
In my last post, I touched on the importance of being a good listener in an online and social media world.
If you are regular visitor to this blog, you will hear me say this time after time, Social Media is all about relationships. Your success in social media relies on the relationships you build.
In this post, I am going to dig deeper on how to listen to conversations happening on the web.
What To Listen For
2. Brand name
3. Product names
Tools For Social Listening
Hootsuite is the community manager & social media marketers dream tool. It is simple to use and reasonably priced. I like it because I can manage all my accounts in one place and set up specific searches for each one individually. Hootsuite's front end is stream based, meaning each social network you have loaded into Hootsuite has its own page. From there you can create different streams of information. In my opinion Hootsuite works best for monitoring keywords on Twitter and Facebook. Another handy aspect of Hootsuite is the fact that you can assign certain tweets & posts that mention your keywords, to someone on your team. You can also see full conversations within twitter, which allows anyone on your team to jump right in and pick up where the conversation was left off. You can make comments and notes on each saved or assigned mention as well.
I use Hootsuite to schedule posts as well. But, we'll get into that in a different blog post.
2. Radian 6
Radian6 is more robust than Hootsuite and you can monitor different keywords that popup on blogs, twitter, and Facebook in one stream. You can also save certain mentions and assign them as you can in Hootsuite. What makes this tool killer is the tagging aspect so that you can tag each mention with keywords that are meaningful to you. This way you can go back and look at trends and similarities over a specific time period. This service is more costly but you get a lot more out of it.
In a world of tools and shortcuts you might be scratching your head as to why I would ever suggest manually searching each network. My only answer is why not? Each social network is different when it comes to listening and more importantly when it comes to responding.
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I would describe myself as functioning as someone who is able to function with shyness and social anxiety, but worries about these holding me back at work. For example, I'm in an assistant position right now and want to move into the next level (this is financial services) that requires decent interpersonal/client relationship skills. How do other shy people make themselves more visible at work so that they'd be considered for promotion. It's hard because my natural tendency is not to be very aggressive. Also I want to start applying for new jobs soon but am terrified I will be rejected everywhere
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