Social network relationships types
Lift up any rock, stone or skirt these days and you’ll surely find a social media ninja/examiner/sensei underneath! Every company badly needs someone to handle their social media accounts and every person thinks they can do a fantastic job at it. If you can blog about dandelions, tweet about Kim Kardashian and have been Facebooking since you were sperm, you’re the perfect candidate to manage social networks, right?
And if you assign it to an unskilled person (or douchebag), it could jeopardize your client relationships, organisational image and goodwill. This is why a lot of organisations treat social media like the plague. Most of them are so afraid that they will not be able to consistently monitor and respond to all social interactions happening in real time that they would rather just stay at arm’s length from it. However, this half-hearted approach to social media marketing can be disastrous for an organisation’s future.
Here we outline some of the worst types of social media managers and hope that you’re not making any of their rookie mistakes.
Yes, social media management is all about building a community, managing relationships, and of course, sharing those darn cute cat pictures. But that’s not where it ends! It’s also about using these social platforms to manage, measure, and analyze the success or failure of all your social media marketing initiatives. Don’t be metric shy, unfriendly to statistics and rude to trends – befriend them all!
2- The Sleazy Car Salesman
This social media manager’s every post, share, or tweet is all about their “brilliant” product. We’re not saying that you can’t sell or promote your products on social media, but you have to do it strategically and definitely not all the time.
Social media gives you an opportunity to be personal. By personal, we don’t mean that you need to sound like an overexcited cheerleader on Twitter. Just not like a stale, boring, company with no voice, tone or personality!
4- The Bully
The Space Cadet is usually the social media manager who is an intern at the company and is usually spaced out about the organization’s product or services. He or she thinks that managing social media networks is all about liking comments and “sharing memes and stuff”. Ask such a social media manager a relevant question about the product and they’ll go completely AWOL on the client.
You might also like
I just retrieved an article the other day about a study...by SirLaughsalot
Study: Feed a friendship, starve a cold
Boston Globe [Extract]
Fighting a cold? You need a friend - and not just to bring you chicken soup. The more diverse your set of relationships - friends, relatives, co-workers, neighbors - the less likely you are to catch a cold, according to a study.
People with six or more types of relationships fought off colds best after being dosed with a virus, the study of 300 healthy volunteers found. They had less than one fourth the risk of becoming sick of those who only had only one to three types of relationships, according to the study
Driving Results Through Social Networks: How Top Organizations Leverage Networks for Performance and Growth
Nonprofit: Mental health center offers children's camps — The Missoulian
Camps are structured with activities for small groups and focused on social and emotional development. Activities will be provided in the new Full Circle facilities at 2921 W. Broadway. Slots will fill quickly.
Health and Social Relationships: The Good, the Bad, and the Complicated
Book (American Psychological Association (APA))
Analyzing the Social Web
eBooks (Morgan Kaufmann)
Social Media Strategies for Professionals and Their Firms: The Guide to Establishing Credibility and Accelerating Relationships
Book (SAGE Publications Ltd)