Social media Relationship marketing : Social Development

Social media Relationship marketing

When you go on a first date there are two things that can happen. You can go on a second date or you can call it quits before anything started. When somebody comes to your business for the first time two things can happen. They can come in again or they can go somewhere else. The common goal here is to keep the relationship going.

Communication and interaction are vital for your relationship to succeed. Kim Kardashian taught us that after her failed 72 day marriage. As a business, it’s important to practice relationship marketing. Relationship Marketing is a strategy to build long-term relationships with your customers by providing satisfaction and promoting open communication.

Valuing your customers, being on social media and listening to their feedback are three ways to communicate with your customers and showing them you care.

Value Your Customers

When you’re in a relationship you like to be appreciated, and as a business, I can only imagine how you love to be told how great your products and services are. But it’s not a one-way form of flattery. You can’t expect your significant other to say, “Honey, I really appreciate you doing the dishes, ” while you sit there and act like she wasn’t the one who made dinner. Do the same for your customers and let them know how much you value them.

Be Where They Are

It’s important that you understand the power of social media and have active profiles set up on all the popular social sites such as Facebook, Twitter, LinkedIn, and Google+. When you’re in a relationship you can’t be together all the time, that’s why texting is a big deal. We can annoy our loved ones during movies and wake them up from naps with a simple text. Social media is the texting to your relationship with your customers. These sites allow your customers to interact with you by giving feedback and asking questions when they aren’t with you.

Listen to Your Customers

You know that thing your significant other does that really annoys you – the gum smacking, the pen tapping or the annoying way you never get to hold the remote? How many times have you had the “just stop and ask for directions” talk with them? As a business you should strive to use customer feedback in order to improve your products and services. Let them know you are listening the first time feedback is given by integrating it as much as possible.

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Worth checking out "Mad Men", upcoming AMC serie

by PartsIsParts

For the last few weeks they've been showing more & more revealing ads for this series, and also putting on many short "behind the scenes" exposes of the creative ideas behind the scripts, characters, costumes and sets.
Apparently it's supposed to illustrate just how the modern "media marketing machine" was born, while at the same time giving everyone either a huge jolt of nostalgia or a timely lesson in more recent cultural history. I'm looking forward to both aspects. It appears that it might give folks a lot to talk about.
For instance, the aspect of life back in the 1950's that had people widely drinking alcohol while "at the office"

Making a Place for Social Media in Law Firm Marketing - 2011 LMA Tech Conference
Movie ()

Nonprofit: Mental health center offers children's camps  — The Missoulian
Camps are structured with activities for small groups and focused on social and emotional development. Activities will be provided in the new Full Circle facilities at 2921 W. Broadway. Slots will fill quickly.

Wiley Social Marketing to the Business Customer: Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships
Book (Wiley)
McGraw-Hill The Social Media Sales Revolution: The New Rules for Finding Customers, Building Relationships, and Closing More Sales Through Online Networking
Book (McGraw-Hill)
Que Publishing Influence Marketing: How to Create, Manage, and Measure Brand Influencers in Social Media Marketing (Que Biz-Tech)
Book (Que Publishing)
GRIN Verlag GmbH Social Media Marketing: A critical and evaluative account on the emergence and principles of social media marketing and its true potential to enhance the ... of hotels and other organisations
eBooks (GRIN Verlag GmbH)