Social media based Relationship marketing
“Doing social media” isn’t the point.
Staying in touch with everyone you know, is.
I know, it sounds too easy. How could simply staying in touch with everyone you know lead to more business?
Don’t you need a fancy marketing plan, a slick web site, a book that you authored, a mailing list with thousands of people on it and world class selling skills?
No. At least not as a first step.
Because here’s the thing. While all those things would certainly help, they are harder to put together and not nearly as productive – in terms of bringing you new clients and new business – as continually stirring the pot of your existing relationships.
After all, isn’t that the promise of social media? The idea that each of us has the opportunity to connect with the rest of the world – instantly, ongoing and for free – and to build our respective businesses in the process?
The challenge is how to do it.
How do you use social media and other, offline (yes, I said “offline”) relationship-leveraging tools and tactics to take advantage of these fundamental marketing truths?:
- You know that word of mouth is the best way to grow your business.
- You know that prospects who show up at your door based on the recommendations of others are much (MUCH) more likely to hire you.
- You know that it’s more pleasant and less stressful to build trust over time while being your authentic self, than it is to try and sell to strangers.
And yet, when I ask my professional service clients, “What do you do to systematically stay in front of the people you already know?, ” the most common answers I hear involve the words “mailing invoices, ” “sending holidays cards” and “uh, nothing.”
Here’s the good news: You already have two incredibly valuable assets! One is called, “People I know.” The other is called, “A point of view and personality that many people already like.”
Here’s the gooder news: This one-hour webinar – Beyond Social Media: (Simple) Relationship Marketing for Solo Professionals – is all about showing you how to leverage these two assets to build your business.
It’s about methodically staying in touch, speaking and writing in your natural voice, and reconnecting with all the people you’ve met along the way.
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Resume - for your review Mizcreant - thanksby doddsie
Marketing Communications professional with 12+ years expertise managing closed-loop marketing programs and materials including brochures, testimonials, whitepapers, presentations, events, webcasts, direct mail, advertising, SEO, and internet marketing
- Advanced writing, editing, proofreading skills with strong design ability
- MS Office expertise; strong familiarity with limited proficiency in Photoshop, Publisher, Illustrator, InDesign and Quark
- Customer Relationship Management Sales Force, ACT, Goldmine, Siebel
- Strong team-o
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