Forrester Wave social Relationship Platforms : Social Development

Forrester Wave social Relationship Platforms

Nate ElliottIn 2013, we published a Forrester Wave™ evaluation on Social Relationship Platforms — the technologies that help marketers publish content to social networks like Facebook and Twitter, as well as monitor and respond to customer posts on those sites.

We evaluated established SRPs like Spredfast, Sprinklr, Shoutlet, Adobe Social, and salesforce.com’s Buddy Media, and found that none of them were good enough to fall into our “Leaders” category. Why? For one thing, most had significant gaps in their offerings.

But we also found that many of their customers weren’t terribly satisfied. Even though all the clients we spoke with were referred to us by the vendors themselves — and so presumably were amongst each SRP’s happiest customers — most had some reservations about the features, functionality, and service the vendors provided. In several cases, we were shocked by how little the reference clients thought of their technology partners.

One year later, we decided to check in on whether marketers had grown any more satisfied with their social relationship platforms. For a new report out today, we asked 56 marketers who used a variety of SRPs whether they’d recommend their vendor to a colleague — and found that overall, social relationship platforms have a Net Promoter Score of -16. Yes, that’s negative sixteen.

Read more

You might also like

The Challenge is on -- our letter [pt. 1]

by moe_monster

Dear Friends and Family,
By now, all of you have seen or heard the reports of gay men and women marrying in San Francisco. While we did not “officially” get married in San Francisco this past February, we will be celebrating the fifth anniversary of our Domestic Partnership. Our partnership, sanctioned by both municipal and state law, affords us limited rights with respect to the management of our personal affairs including critical decisions on healthcare for one another. It also requires that we care for one another financially and physically in the event of personal loss and declining health as we age

Trying To Define Charity.(Australia, New Zealand and Scotland examine relationships between the non-profits and governemnt)(Brief Article): An article from: The Non-profit Times
Book (NPT Publishing Group, Inc.)

Nonprofit: Mental health center offers children's camps  — The Missoulian
Camps are structured with activities for small groups and focused on social and emotional development. Activities will be provided in the new Full Circle facilities at 2921 W. Broadway. Slots will fill quickly.

Before Average is Over: How to Avoid Stagnation in a World of Limited Resources
eBooks ()